About

THE VELVET CAVIAR STORY

“Law Cases to Phone Cases”
by Michelle Aran, Founder

2010 – Why Phone Cases?

From the time I got my first iPhone in 2010, I was obsessed with finding the perfect cases to accessorize it. I remember going to the mall kiosks every few weeks to pick out a new case, and always found much cooler designs than I could get from any of the leading brands. Though I loved these cute designs, I ended up breaking my phone every other month because these cases didn’t offer the same level of protection that major brands did. It seemed like there were only two options: great designs that offered little protection or protective cases with generic designs.

2013 – Journey Begins

Fast forward to the summer of 2013. I had just graduated college with plans to enroll in law school, but deep down I knew it wasn’t a career that I was truly passionate about. Instead, I had a burning desire to launch a career creating something I would truly love. I finally landed on a solution to the problem I had been dealing with since 2010. I thought if I could create stylish, designer cases that were as protective as the leading brands, I would really have something special.

2014 – Opening Doors

After an exhausting 6 months of research, designing the initial products, selling everything I had to buy inventory, and preparing to turning a simple idea into a real, viable business; VelvetCaviar.com launched in February of 2014 from my bedroom in NYC, coining the phrase “Pretty yet Protective” as the tagline. Within months, @velvetcaviar blew up on social media as people fell in love with these never-before-seen phone cases.

Since then, we’ve grown into an amazing, passionate team based in Brooklyn, NY; where we work to consistently bring our fans the coolest designer phone case and accessories. We’re committed to offering a fresh selection of regular new releases with dependable quality & protection. We’re proud to share our passion with over 500,000 Velvet Caviar customers along with dozens of retail partners worldwide.

Thanks for reading and I hope you love our cases!